Each section committee has different functions they are responsible for. There may be some interaction necessary from time to time. It is important for all committees to communicate with each other, especially where interaction is likely. Each festival will prepare its own list of committee functions, but here is a list of possible Marketing and Media Committee functions.
€ Prepare
media plan, including budget, for approval by Board of Directors
€ Prepare
media timetable including advertising and promotion
€ Create and
register festival logo
€ Create
festival adverting and promotional materials
€ Arrange
interviews and press releases
€ Purchase
media spots
€ Oversee all
media relations for festival
€ Oversee all
advertising and promotion, including content and contracts
€ Look for
opportunities for free advertising and promotion
€ Negotiate
contra ads
€ Responsible
for distribution of all festival marketing materials
€ Responsible
for the creation and placement of all festival signage (this includes
directional signage, sponsorship, information, etc)
€ Responsible
for taking photos of festival both before and after event
€ Keep a
record and copies of all advertising and promotional materials
€ Be on-hand
at event to coordinate media questions and needs
€ Arrange and
manage media/community festival launch party
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