“Developing a Festival” Appendix “PP” – Amenities Coordinating Committee

 Each section committee has different functions they are responsible for. There may be some interaction necessary from time to time. It is important for all committees to communicate with each other, especially where interaction is likely. Each festival will prepare its own list of committee functions, but here is a list of possible Amenities Coordinating Committee functions.

€    Prepare amenities action plan and budget for Board of Directors approval

€    Prepare list of potential regional complimentary attractions

€    Create a festival sales presentation for attractions

€    Contact attraction to see if there is an interest in co-marketing and promotion

€    Work with Marketing and Media Committee to prepare attractions marketing plan

€    Prepare list of potential regional business partnerships (hotels, B & B’s, resorts, restaurants, malls, etc.)

€    Create a festival sales presentation for business partnerships

€    Contact businesses to promote partnership with festival

€    Prepare a list of all attractions and businesses interest in working with festival and create tourist discount packages

€    Create a tourist package marketing plan with promotional material

€    Prepare a list of tour operators who might be willing to bring a tour to your festival

€    Develop a marketing strategy to entice tour operators to come to your festival

€    Contact tour operators and make festival presentation

€    Prepare special tour package for tour operators

€    Contact Via Rail, if appropriate, to try to create a marketing partnership with them