Friday 16 September 2022

“Developing a Festival” Appendix “GG” – Sponsorship and Donations Committee

 Each section committee has different functions they are responsible for. There may be some interaction necessary from time to time. It is important for all committees to communicate with each other, especially where interaction is likely. Each festival will prepare its own list of committee functions, but here is a list of possible Sponsorship and Donations Committee functions.

    Prepare a sponsorship and donation plan of action for Board approval

    Prepare detailed sponsorship audit of festival assets and describe what each item offers a potential sponsor

    Place a value on each asset

    Determine sponsorship categories (e.g. Title, Presented By, In Association With, etc.)

    Bundle assets into categories

    Determine value (tangible and intangible) of each sponsorship category

    Prepare list of prospect businesses that might be a festival patrons and then divide lists into 3 divisions – sponsor, donors and benefactors

    Develop sponsor proposals for each sponsor category

    Prepare customized Sponsorship Proposal for each prospective business

    Make sales calls and presentations to both potential sponsors and donors

    Have any contracts prepared and signed

    Prepare and implement Sponsor follow up plan

    Create and implement Sponsor fulfillment program

    Provide event assistance program and team

    Follow up post event to renew sponsorship contract

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“Developing a Festival” Appendix “PP” – Amenities Coordinating Committee

  Each section committee has different functions they are responsible for. There may be some interaction necessary from time to time. It is ...