Friday, 16 September 2022

“Developing a Festival” Appendix “GG” – Sponsorship and Donations Committee

 Each section committee has different functions they are responsible for. There may be some interaction necessary from time to time. It is important for all committees to communicate with each other, especially where interaction is likely. Each festival will prepare its own list of committee functions, but here is a list of possible Sponsorship and Donations Committee functions.

€    Prepare a sponsorship and donation plan of action for Board approval

€    Prepare detailed sponsorship audit of festival assets and describe what each item offers a potential sponsor

€    Place a value on each asset

€    Determine sponsorship categories (e.g. Title, Presented By, In Association With, etc.)

€    Bundle assets into categories

€    Determine value (tangible and intangible) of each sponsorship category

€    Prepare list of prospect businesses that might be a festival patrons and then divide lists into 3 divisions – sponsor, donors and benefactors

€    Develop sponsor proposals for each sponsor category

€    Prepare customized Sponsorship Proposal for each prospective business

€    Make sales calls and presentations to both potential sponsors and donors

€    Have any contracts prepared and signed

€    Prepare and implement Sponsor follow up plan

€    Create and implement Sponsor fulfillment program

€    Provide event assistance program and team

€    Follow up post event to renew sponsorship contract

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“Developing a Festival” Appendix “PP” – Amenities Coordinating Committee

  Each section committee has different functions they are responsible for. There may be some interaction necessary from time to time. It is ...