“Developing a Festival” Appendix “Q” – Plan of Action Checklist

 To plan a successful event, you need to prepare a detailed plan of action. This allows all team members to know exactly what the plans are and when they need to be accomplished. Preparing a detailed plan will keep everyone one the same page. Here are some items that should be included in your plan:

€    Committees need to determined and chairs appointed

€    Committee Members need to be found and duties assigned

€    Date needs to be decided upon and firmed once facility booked

€    Number of attendees needs to be estimated

€    Locations (facilities) need to be investigated then approved facility needs to be booked

€    A site plan needs to be developed

€    Admission prices needs to be determined and approved by committee

€    The timing of the festival needs to be determined (night or day event; duration of event; etc)

€    The theme of the festival needs to be decided upon and approved. This needs to happen now so that the program (events and activities) can be developed

€    Advertising and promotion plans have to be developed and executed

€    A plan to obtain sponsorship dollars needs to be prepared and executed

€    Website domain name needs to be decided on and registered

€    Website needs to be developed and hosted

€    Benefactor Program needs to be developed and marketed

€    Budget need to be prepared and approved

€    Tour packages needed to be developed and marketed

€    Vendors to be contacted and confirmed

€    Contracts need to be prepared and executed