Friday, 7 January 2022

“Developing a Festival” Appendix “L” – Benefactor Program Checklist

 Benefactor Programs act like a reward to individuals and businesses that want to support the festival financially. In return for paying a specified fee, the benefactor (patron) receives festival perks. Generally, the more a benefactor pays, the more he/she receives. This type of program is popular with larger events who can offer a lot of incentives to the benefactor. Here some ideas of what you could offer:

    Consider what activities already available or easy to implement that could be included in the program

o   Tickets to opening night preview

o   Tickets to other events

o   Special seating at events (VIP area)

o   Private guided tour of festival

o   VIP Lounge

o   Acknowledgement in program

o   Special concierge service

o   Special delivery service for purchased items

o    Limo service

o   Special hotel/restaurant packages

    Consider other activities that could be added the program

o   Special sponsor/benefactor event that would include celebrities (if attending) and performers (if appropriate)

o   Special sponsor/benefactor apparel

o   Benefactor festival pin

o   Signed festival poster

o   Special tour of local attraction

 Anything is possible, you just want to make the program enticing enough to have people want to attend your festival and pay extra for the privilege of being a benefactor.

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“Developing a Festival” Appendix “PP” – Amenities Coordinating Committee

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