Event Development... Continued

15.   Imaging

Once you have finalized both your festival’s name and its theme, you may want to like at your imaging. If you planned to hold a unique or significant festival, the image you portray could affect the festival itself. Plus, if you plan it correctly, could mean extra income. For example, if your festival was called “The Big Bear” Festival and the theme was to hold a world Teddy Bear Exhibition and Contest, you might create a giant Teddy Bear caricature that is used in all your advertising and promotional material. If the caricature has been designed specifically for your festival and is uniquely yours, your will want to protect it though copyrights and trademarks. You will also want to register your festival’s name legally. I would recommend talking with a local lawyer about these considerations. Also with imagining, the caricature you have created could be made into licensed products or you could produce some yourselves and sell them at the festival. I believe that the biggest considerations when deciding on how to proceed is “what are the risk’s and “what are the rewards”.