Development... continued

  

4.   Dates and Timing

The next big decision are the dates and timing of your festival. Obviously the theme and events will dictate the seasonal timing, while the availability of the chosen venue will likely dictate dates. The theme could also come into play. For example, if you are having a Canada Day festival, it has to be held to incorporate July 1^st. Conversely, a particular event could determine the dates. If you were booking a popular music act, they may only be available on specific dates. A lot of research may be required to come up with the right dates. 

5.   Location

Depending on the size of your event, location may be your biggest asset or your biggest concern. It’s important that you establish were the event is to be held as soon as possible. On larger events, the logistic of preparing site plans and permissions can take a long time, especially if government is involved. Most municipalities have very specific requirements when it comes to using their property for an event. Sitting down with municipal officials right from the start will eliminate many problems in the future. Even dealing with private property owners can be tricky. You will have to make sure that everything, and I mean everything that has been agreed upon is in writing and is signed by both parties. This agreement should take place early in the development process so that if a change of venue needs to take place you will have the time to do so. Even with all the t’s crossed and i’s dotted, unforeseen conflicts will likely arise. Compromise may become both parties watchword.

(To be continued)