"Developing a Festival” - Plan Implementation

Once you have all your planning completed and your manpower in place, implementing your plan should be just as easy as painting a picture! The biggest challenge for the festival managers is to keep everyone focus on their tasks and not to get caught up in the overall challenges. The following is a detailed outline of the various tasks (by manager or section) that might need to be accomplished. This is a general outline that would need to be modified for individual festivals.

The following are possible festival committees. The size and scope of each committee will depend on the festival’s management. Each committee is led by a committee chair. Each chair oversees his/her committee and reports to and is a member of the Festival’s Board of Directors

7.   Marketing and Media Committee

This committee is responsible for the development and implementation of all marketing plans, including advertising and promotion. It would also be in charge of media relations.

8.   Internet Committee

The Internet is becoming more and more important for getting information out about products. The committee would control all aspects of the Internet, including website development and the ongoing maintenance of the site.

9.   Sponsorship and Donations Committee 

     Sponsorships and donations are needed to help new festivals defray initial start up costs and then help established festivals grow by increasing their marketing dollars.  Sponsorship dollars and donation dollars are NOT the same. They come out of different budgets within a corporation. Corporations are generally willing to pay a lot more marketing dollars for the right fit. Donation dollars are fewer and the competition is more intense. The bigger donation dollars generally go to charities rather than festivals. It is an important distinction and one that many festivals confuse. It is the job of the sponsorship/donation committee to understand these differences and plan their actions accordingly.